It all started with a problem, not an inspiration. We were on the hunt for quality eyewear—something stylish, well-made, and durable—but every option we found came with a hefty price tag that didn’t match the quality. Designer brands were charging a premium, not for craftsmanship, but for a name.

Frustrated by the lack of affordable yet high-quality options, we set out to change the game. We built a brand that prioritizes both style and substance, offering premium sunglasses without the luxury markup. Because looking good shouldn’t mean breaking the bank.